Soup Wars Continued: the Halo Ingredients Challenge
January 22nd, 2009 by David YaskulkaWe’ve put a whole new twist on the soup wars. We created two un-identified ingredients lists.
Label #1:
The ingredients of Halo Spot’s Stew.
Label #2:
The ingredients of a leading national brand of (human) chicken soup.
Then we took our twisted ingredient challenge to the streets of LA. We showed random soup lovers both lists of ingredients and asked them to pick which they’d want to feed to their family.
Which do you think they chose?
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January 22nd, 2009 at 7:53 pm
What a clever ad! It’s got a great sense of fun.