We’re thankful and honored for the attention the pet industry has shown Halo of late. As you may know, it’s taken a couple decades for the pet industry to really become interested in real, natural ingredients in food for pets. In fact, way back in the 1980’s, Halo wasn’t even sold in pet stores – only natural food stores had the vision to carry Halo products.

Most recently, Halo co-owner Ellen DeGeneres was honored by the Global Pet Expo – the industry’s largest annual trade show – with the prestigious “Excellence in Pet Industry Journalism Award.”

You can find the link to Ellen’s acceptance speech here:

The Global Pet Expo press release explains, “In 2008, DeGeneres took her love for pets a step further with the purchase of her own pet product company, Halo Purely for Pets, a manufacturer that promotes the need for healthy, all natural, high-grade ingredients in dog food.”

Further, Bob Vetere, President of the American Pet Products Association, said, “Ellen is one of those rare individuals who can take a situation, even a negative one, and turn it into a positive. For all that she has done to raise awareness for pet adoptions, we are truly grateful. We are thrilled to honor her for her commitment and contributions to the pet industry.”

This entry was posted on Monday, April 20th, 2009 at 10:00 am and is filed under Awards for Halo, Ellen DeGeneres. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.