Back in 1986, Halo’s philosophy of using all-natural ingredients you can recognize and understand, well, it just seemed fringe in the pet world. Now, in Nutrition Business Journal’s Animal Nutrition Industry Overview, the coverage of Halo and our philosophy is pretty extensive!

The publication talks about Halo part owner Ellen DeGeneres on QVC, where “the comedian even convinced QVC host Caroline Gracie to eat some of the Halo food, which is made with human-grade meat and other ingredients.” Further, it notes that “DeGeneres, who has said publicly that she invested in Halo in 2008 because she believes it is the best-quality pet food on the market, also talks the brand up on her popular show…”

The journal covers “Smart treating” as a major trend with pets, quoting yours truly, “’Just as with humans, we can’t forget that the snacks between meals count, and that if we’re eating empty calories we’re not serving our overall health,’ Yaskulka added. ‘We’re definitely seeing customers start to understand the same concept with pets and how smart treating can fit into overall nutrition programs.’ In May 2009, Halo unveiled its new Liv-A-Little’s Healthsome line of functional dog and cat treats. Halo’s new Antioxidant Liv-A-Little product is made with cranberries, yogurt, pumpkin and green tea, while the Skin and Coat version features Halo’s Dream Coat natural food supplement, which contains essential fatty acids.”

Our own Dr. Spector also addresses pet obesity in the issue, saying, “’Obesity is tied to many conditions, especially in cats and some dogs,’ said Donna Spector, DVM, a veterinary advisor for Halo Purely for Pets. Commercial pet food is one culprit for the added weight, Spector added. ‘Many foods use corn and rice as fillers. It is less expensive, but it has a high glycemic index and turns rapidly into sugar. It is very similar for humans.’ To help address this issue, pet nutrition companies are offering foods made with no corn or rice.”

Click here for complete coverage of Halo in Nutrition Business Journal.

This entry was posted on Wednesday, September 2nd, 2009 at 10:00 am and is filed under Natural Dog Food, Natural Pet Food, News, Pet obesity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.