Do you REALLY know what you’re feeding your beloved dog or cat? Probably not, according to a study conducted by Harris Interactive.

The majority of pet owners don’t even read the label and have no idea what they are giving their pets, according to the study, brought to our attention by Generation Natural Pet, a social media community launched by PETCO (Halo is a founding Council Member).

Frighteningly, most pet foods — unlike Halo, which uses only real meat, fish and eggs — have chicken meal. Sounds tasty, right?

Well, dear reader, chicken meal is legally unfit for human consumption and may contain waste products from restaurants, supermarkets, meat processing facilities and packinghouses. It is not the lean muscle that WE eat, but the stuff humans are forbidden by law to consume: the remaining bones, organs, beaks and other products that are rendered (obtained by melting down the animal’s remains) in a processing plant when made into meal.

“Chicken meal sounds like something wholesome that could be served in any household,” says Halo’s veterinarian, Dr. Donna Spector. “But don’t be fooled. Meat meals — such as chicken meal — are unfit for human consumption. In my mind, that means unfit for our beloved pets.”

Yet ignorance is bliss: despite confessing no knowledge of the ingredients on a bag or can of food, the majority of the 1,305 pet owners surveyed say they treat their animals as a member of the family, and wouldn’t want to feed their pets food containing allergens and prefer to feed their pets only natural pet food.

Halo never uses chicken meal or other rendered meats. Halo uses real chicken that can be sold to humans and meets FDA human safety standards. And while we don’t advocate opening up a can of Spot’s Stewto share with your pooch, many of us have.