Saying “the natural pet food market has more than doubled” since 2005, the Boston Globe explains that “Americans in tough times may scrimp on themselves, but not on Rover.”

We appreciate their talking about Halo and Halo co-owner Ellen DeGeneres as part of this national trend. They further discuss why people are willing to pay a bit more:

“Tighter budgets have many consumers spending more time at home with their pets, highlighting their importance in the family and making their owners more likely to spend discretionary dollars on them,’’ said Mark Kalaygian, editor-in-chief of Pet Business, a magazine for pet retailers. “And the high cost of veterinary care is making pet owners more aware of the importance of preventive care, which starts with providing optimal nutrition.’’

At the same time, the outbreak of contaminated pet food that sickened and killed pets across the country in 2007 helped fuel interest in natural pet foods and prompt consumers to feed their own felines and pooches only the finest.

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This entry was posted on Thursday, February 11th, 2010 at 10:00 am and is filed under David Yaskulka, Ellen DeGeneres, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.