“We were tickled pink, to say the least,” says the Humane Society of Tampa Bay’s Pam Backer of their Halo, Purely For Pets 10,000 meal donation. “This is outstanding for us to be able to not purchase any food, it was absolutely just a wonderful gift.”

And the animals were tickled pink too. “They gobble it up, real simply,” says Backer of the 150 cats and 125 dogs. “In a shelter setting we typically use a shelter mix, and alot of them snuff their noses at it. With the Halo they just jump right in. We all know the quality is outstanding.”

The shelter takes in some 7,000 animals a year, many from owners who give them up due to job and home losses. “The economy is very bad in the Tampa area,” says Backer. “People that are losing their jobs or their homes are being forced to move in with family, friends in homes that don’t allow pets or they don’t want them there. It’s very sad, and it doesn’t seem like it’s ending anytime soon.”

So for the moment, at least these homeless pets can dine like kings and queens on the June donation. “On any given day there is someone who is finicky,” says Backer. “But I have not noticed that any of the animals don’t want to eat the Halo.”