I wish I could be there in San Diego on April 30th when the PETCO Foundation honors Ellen Degeneres with their HOPE Award. The reason I’d like to be there is to thank Ellen myself for having become one of the owners of HALO Purely for Pets, which has ensured that the company gets the recognition it so richly deserves for being true to itself.

I am proud to be associated with HALO and have the privilege of adding to their always-interesting blog every week. I am proud because of the company’s commitment to maintaining genuine quality in their pet food. I am proud because of Halo’s decision to use what would be advertising dollars as charitable donations (through Halo Pet Foundation and Freekibble) instead. Proud because Halo has earned the trust of people who choose to feed their pets Halo (as I do my dogs) and our confidence in Halo’s quality has been won fair and square.

As co-owner of pet food maker Halo, Purely for Pets, Ellen is going to be awarded the PETCO Foundation’s inaugural HOPE Award–given in recognition of a life dedicated to promoting the human-animal bond–at the third annual PETCO Foundation Gala, the proceeds from which will benefit the Halo Pet Foundation, which provides for pets in need and promotes responsible pet ownership. (The PETCO Foundation is pretty terrific too! They do not brag half enough (in my opinion!) about their consistent efforts to support more than 7,000 local animal welfare groups across the nation and giving rescues and shelters space in their stores every week to help find adoptive homes for abandoned animals.)

The reason I’d like to be there to applaud for Ellen and her company Halo is because she herself is genuine, straightforward and good-hearted – as rare in the entertainment business as it is in the pet food industry!

You gotta love a woman who humbly said – as she learned of winning the Hope award – “I wish we lived in a world where caring for animals wasn’t so rare that it deserved an award,” said Ellen. “All I do is treat animals with the respect and dignity they deserve. I hope someday soon, everyone does the same. PETCO and the PETCO Foundation have made great efforts to protect animals and I commend them for going above and beyond the call of duty.”

I’d make the same comment about Ellen herself – in her dealings as a star (and “star maker”) she treats people with the respect and dignity they deserve – which is as special and commendable in the human world we live in as it is in the pet world!

Bravo Ellen, bravo HALO, and let’s all take a minute to feel good about something positive going on in this world we live in.

Tracie Hotchner, author of The Dog Bible and The Cat Bible, guest blogs here every Thursday on healthy, natural choices for pets.

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