Halo donates a bowl to animals in need with every purchase.

Better Choice Company Covid-19 Relief Initiative

We have exciting news to share! As part of the Better Choice Company Covid-19 Relief Initiative, sister brands Halo and TruDog have partnered together with iHeart Radio to provide much needed support to animal shelters. Together we donated $100,000 in monetary funds and $100,000 worth of product to shelters nationwide. Our Covid 19 Relief Initiative included shelters in Atlanta, Phoenix, Indianapolis, Los Angles, Long Island NY, and San Francisco.

Pet Nutrition and Vision

It’s National Vision Month, and while nutrition and vision may not seem related, they are intrinsically linked. From gestation to development and throughout a pet’s life, what our pets eat can impact the structure and function of their eyes.

A Pet Owner’s Guide to Coronavirus

Sleeping with dogs?

March has proven to be a real challenge worldwide as new information regarding the COVID-19 pandemic has been growing exponentially. A number of pet parents have expressed concern about how to protect themselves, and their pets. Let’s look at the realistic risk to pets and their care -givers from this novel virus.

Halo donates a bowl to animals in Need for every purchase. #HaloFeedItForward