Today, USPS is unveiling its 2010 social awareness stamp, “Animal Rescue: Adopt a Shelter Pet” on The Ellen DeGeneres Show.  In celebration, Halo and our co-owner Ellen, plan to donate 1 million meals to shelter pets awaiting adoption.

According to Halo CEO Steve Marton, “We’re here to help make sure this amazing social awareness translates into a meaningful difference for shelter pets. That’s why we’re working with everyone to reach the 1 million meal donation of Halo Spot’s Stew. I’m 100% confident we will achieve our goal of feeding 1 million meals to dogs and cats waiting to be adopted.”

Animal lovers can make sure the 1 million meal donation is achieved by visiting www.halopets.com/stamps.

Opportunities to trigger donations include signing up for a free holistic pet care newsletter, following Halo and its nonprofit partner Freekibble on Twitter, using Halo coupons, and more. Already, over 150,000 Halo meals have been donated to shelters this year towards the 1 million meal goal.

Adopt a Shelter Pet stamps can be pre-ordered at www.stampstotherescue.com, and will be available at all US Post Offices starting April 30.

From now until mid-May, visit your local post office to see this cool Halo “Give Shelter Pets a First Class Meal” poster!

Click here for local listings.

Ellen really loves her dogs Wolf and Mabel; it was a few years ago she was looking for some dog food for Wolf who was allergic to everything.

Ellen explains, “I tried everything, our vet tried everything and finally I found a little company that had the perfect food for him. It’s called Halo, Purely for Pets.

So, because I think Halo is incredible, I decided to become part owner in hopes that all animals have the chance to be the healthiest they can be.”

Ellen is amazed by dogs, explaining, “We think we’re so much smarter than animals. Dogs can understand what we’re saying, but we can’t understand what they’re saying. Doesn’t that make them a little bit smarter?”

Explaining that the secret to Twitter success is having a product and company you can truly believe in, the article tells why Halo – “the quality leader in holistic pet care” — has been easy to promote. One reason is “Ellen fans and thousands of other animal lovers flock to Halo’s animal rescue activity on Twitter.”

Click over to our news page for the whole story.

We appreciate their talking about Halo and Halo co-owner Ellen DeGeneres as part of this national trend. They further discuss why people are willing to pay a bit more:

“Tighter budgets have many consumers spending more time at home with their pets, highlighting their importance in the family and making their owners more likely to spend discretionary dollars on them,’’ said Mark Kalaygian, editor-in-chief of Pet Business, a magazine for pet retailers. “And the high cost of veterinary care is making pet owners more aware of the importance of preventive care, which starts with providing optimal nutrition.’’

At the same time, the outbreak of contaminated pet food that sickened and killed pets across the country in 2007 helped fuel interest in natural pet foods and prompt consumers to feed their own felines and pooches only the finest.

Click to our News page for the full article.

Here’s a sneak peak.

“Halo products have the best ingredients for dogs and cats. Plain and simple, that’s what we strive to be known for,” explains Marton. “That’s why Ellen DeGeneres became a part owner of our company. That’s why she spreads the word.”

“As more consumers are reading ingredients labels –and understanding what the ingredients are—our sales improve. For example, consumers are just starting to understand ingredients like chicken meal, which is a rendered meat.”

Click over to our news page for the whole story.

According to actress and mom Eva Larue (of CSI Miami and All My Children fame), “There is a great new generation of mothers, and the Hot Moms Club speaks their language.”

Other animal-friendly or health-conscious celebrities on the list include Dr. Oz., Alicia Silverstone, Kathy Freston and Jason Mraz.

We think all caring pet parents qualify as “hot moms.”

Halo’s philanthropic co-owner, Ellen DeGeneres, will be answering phones for the Hope for Haiti Now Telethon at 8 p.m., which will feature musical performances from Los Angeles, New York City and London.

Also on the phone banks will be George Clooney (the telethon’s organizer), Jennifer Aniston, Jake Gyllenhaal, Brad Pitt, Anna Kendrick, Sandra Bullock, Zac Efron, Bradley Cooper and many other celebrities.

“George invited me to join him  and of course I said yes,” Ellen says in her newsletter.   “I hope you will watch and donate. You may even end up talking to me!”

Justin Timberlake, Sting, Taylor Swift, Alicia Keyes, Christina Aguilera, Shakira, and Bruce Springsteen will be performing throughout the two-hour event.

Donations will benefit the The Clinton Bush Haiti Fund, United Nations World Food Programme, Oxfam America, Partners in Health, The Red Cross, UNICEF and the Yele Haiti Foundation.

The show will reportedly be the most widely distributed telethon in history, airing on more than 25 networks.

It’s true! We especially appreciate that this reviewer did an in-depth look at the ingredients – the key to choosing the best products. Thanks, dgrahame!

Click here for the whole review.

“I tried everything, our vet tried everything, and finally, I found a little company that had the perfect food for him…”

The rest is history! Click over to our News page for the whole story.