Petfood Industry, the influential trade magazine, features Halo on its February 2010 cover. “Catering to the Conscientious” tells of Halo’s origins in Andi Brown’s kitchen, and the core philosophy that hasn’t changed for over 20 years. Halo CEO Steve Marton (seen on the magazine cover with his good friend Stosch) tells the story in an exclusive interview.

Here’s a sneak peak.

“Halo products have the best ingredients for dogs and cats. Plain and simple, that’s what we strive to be known for,” explains Marton. “That’s why Ellen DeGeneres became a part owner of our company. That’s why she spreads the word.”

“As more consumers are reading ingredients labels –and understanding what the ingredients are—our sales improve. For example, consumers are just starting to understand ingredients like chicken meal, which is a rendered meat.”

Click over to our news page for the whole story.

This popular blog named Ellen DeGeneres and Tal Ronnen as their #1 (tied) celebs of 2009. Ellen was cited for “her Halo brand of food for pets,” saying “I love what she is doing for the health of her viewers and their pets.”

According to actress and mom Eva Larue (of CSI Miami and All My Children fame), “There is a great new generation of mothers, and the Hot Moms Club speaks their language.”

Other animal-friendly or health-conscious celebrities on the list include Dr. Oz., Alicia Silverstone, Kathy Freston and Jason Mraz.

We think all caring pet parents qualify as “hot moms.”

You might have a chance to chat with Ellen tonight (Friday 1/22/10)!

Halo’s philanthropic co-owner, Ellen DeGeneres, will be answering phones for the Hope for Haiti Now Telethon at 8 p.m., which will feature musical performances from Los Angeles, New York City and London.

Also on the phone banks will be George Clooney (the telethon’s organizer), Jennifer Aniston, Jake Gyllenhaal, Brad Pitt, Anna Kendrick, Sandra Bullock, Zac Efron, Bradley Cooper and many other celebrities.

“George invited me to join him  and of course I said yes,” Ellen says in her newsletter.   “I hope you will watch and donate. You may even end up talking to me!”

Justin Timberlake, Sting, Taylor Swift, Alicia Keyes, Christina Aguilera, Shakira, and Bruce Springsteen will be performing throughout the two-hour event.

Donations will benefit the The Clinton Bush Haiti Fund, United Nations World Food Programme, Oxfam America, Partners in Health, The Red Cross, UNICEF and the Yele Haiti Foundation.

The show will reportedly be the most widely distributed telethon in history, airing on more than 25 networks.

“Since Pet Promise went out of business, I’ve been looking for another readily available dry cat food like it,” begins dgrahame on Epinions.com. Calling Halo Spot’s Stew the “best food I have found,” the reviewer concludes, “Pet Promise was endorsed by Dr. Andrew Weil. Halo is not only endorsed by Ellen DeGeneres, known for her love of animals, but she has become part-owner of the company.”

It’s true! We especially appreciate that this reviewer did an in-depth look at the ingredients – the key to choosing the best products. Thanks, dgrahame!

Click here for the whole review.

“A few years ago, I was looking for some food for one of my dogs, who was allergic to everything – honestly, even his own fur,” recalls Ellen DeGeneres in Santa Barbara Magazine.

“I tried everything, our vet tried everything, and finally, I found a little company that had the perfect food for him…”

The rest is history! Click over to our News page for the whole story.