On Friday, February 5th, don’t forget to play for the kitties on Freekibble.com!

The website and Halo, Purely For Pets have teamed up to generate five times the kibble (50 pieces) each time you play Freekibblekat.com (the cat section of Freekibble.com) for homeless cats.

Freekibble.com founder Mimi Ausland, 13, hopes that the event — called Freekibblekat Hi-5 — attracts some 65,000 players to the site that day. (On normal days, 40,000 to 50,000 people play daily; for each question answered, right or wrong, 10 pieces of kibble are raised.)

Freekibble.com’s first Hi-5 event on November 5th was a huge success: twenty-thousand meals for dogs were raised. “We hope to raise that for the cats,” says Mimi. “I know there arealot of cat lovers out there.” As of this week, FreeKibble has raised and donated 400,000 pounds of cat and dog food to scores of shelters across the U.S.

The food generated from Friday’s gaming is going to about six shelters in the Southeast; Mimi hopes the donation feeds each shelter’s cats for many months. Says Mimi: “It’s a big thing for them because it’s unusual to get high end cat food.”

Click here to send your friends and family an e-card to tell them to play on February 5th.

And click here to play FreekibbleKat.

You might have a chance to chat with Ellen tonight (Friday 1/22/10)!

Halo’s philanthropic co-owner, Ellen DeGeneres, will be answering phones for the Hope for Haiti Now Telethon at 8 p.m., which will feature musical performances from Los Angeles, New York City and London.

Also on the phone banks will be George Clooney (the telethon’s organizer), Jennifer Aniston, Jake Gyllenhaal, Brad Pitt, Anna Kendrick, Sandra Bullock, Zac Efron, Bradley Cooper and many other celebrities.

“George invited me to join him  and of course I said yes,” Ellen says in her newsletter.   “I hope you will watch and donate. You may even end up talking to me!”

Justin Timberlake, Sting, Taylor Swift, Alicia Keyes, Christina Aguilera, Shakira, and Bruce Springsteen will be performing throughout the two-hour event.

Donations will benefit the The Clinton Bush Haiti Fund, United Nations World Food Programme, Oxfam America, Partners in Health, The Red Cross, UNICEF and the Yele Haiti Foundation.

The show will reportedly be the most widely distributed telethon in history, airing on more than 25 networks.

Luke Robinson, the Texan walking from Austin to Boston to raise awareness about canine cancer is now in New Jersey after a year-and-a-half on the road with his two Great Pyrenees.

Luke started this walk after the death in 2006 of his beloved Great Pyrenees Malcolm from bone cancer that spread to his lungs. Click here to read about Luke’s quest.

For readers in the New York City area who want to meet Luke and his two dogs, the trio plans on making it to Manhattan for some sort of holiday gathering in a city park to be deterimined, during the week of December 18th.

Halo has donated treats and food along the way of Luke’s incredible journey, totalling some 2,000 miles when he reaches Boston.

Click here to check out the latest on this television clip from his recent visit to Philadelphia.

For more information on the walk, go to Luke’s facebook page at http://www.facebook.com/2dogs2000miles
or 2dogs2000miles.org.

Ever wanted VIP tickets to Halo co-owner Ellen DeGeneres’s show? Or have a one-on-one chat with Alicia Silverstone? Thank DeGeneres and partner Portia de Rossi for giving you that chance!

The animal-loving couple are co-chairs of Farm Sanctuary’s “Peace for the Animals,” a star-studded holiday auction filled with 65 unique — and pricey — items: a meeting with Alicia Silverstone, yoga with Russell Simmons, a private-catered dinner with Big Love’s Ginnifer Goodwin, VIP tickets to The Ellen DeGeneres Show and more! Bidding closes next Tuesday, Dec. 15.

Farm Sanctuary is one of the nation’s leading farm animal protection organizations. It works to end cruelty to farm animals and promotes compassionate living through rescue, education and advocacy. Two shelters — one in Watkins Glen, N.Y., and the other in Orland, Calif. — provide lifelong care for hundreds of rescued animals. All proceeds from the “Peace for the Animals” auction will go directly to Farm Sanctuary.

Thank you, Humane Society, for helping make our Freekibble Hi-5 charity promotion a success! We were honored to be on their homepage, and covered in their popular Kind News web site.

Click over to our News page for the full scoop of Freekibble.