“CATERING TO THE CONSCIENTIOUS” HALO COVER STORY
February 10th, 2010 by David Yaskulka
Petfood Industry, the influential trade magazine, features Halo on its February 2010 cover. “Catering to the Conscientious” tells of Halo’s origins in Andi Brown’s kitchen, and the core philosophy that hasn’t changed for over 20 years. Halo CEO Steve Marton (seen on the magazine cover with his good friend Stosch) tells the story in an exclusive interview.
Here’s a sneak peak.
“Halo products have the best ingredients for dogs and cats. Plain and simple, that’s what we strive to be known for,” explains Marton. “That’s why Ellen DeGeneres became a part owner of our company. That’s why she spreads the word.”
“As more consumers are reading ingredients labels –and understanding what the ingredients are—our sales improve. For example, consumers are just starting to understand ingredients like chicken meal, which is a rendered meat.”
Click over to our news page for the whole story.


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