Evidence of many Americans’ increased interest in environmentally conscious products can be found everywhere. Television programs and books devoted to “going green” have been popping up all over, and websites like Terra-no have been created to provide eco-friendly shopping directories.

A recent study, conducted by consumer market intelligence research firm Packaged Facts, shows that this interest extends to purchases made for Fido and Fluffy as well. Of 25.1 million pet households in the United States, almost half seek out eco-friendly or natural pet products. Nationwide sales of natural pet food reflect this trend, increasing from $417 million in 2003 to $1 billion in 2007. The study presents a good sign, not only for the health of our cats and dogs, but also for the health of the environment as well.

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Does your dog have a smile that could light up a room? Maybe your pup has eyes that could melt hearts or a coat so silky that Hollywood actresses could only dream of having such lovely hair. Or perhaps he’s just got the biggest ears known to dog-kind. Whatever your pup’s claim to fame, there’s likely to be a category that fits him in Dog Channel.com’s Virtual Dog Show. Sponsored by Halo Pets, this is one dog show that your pooch doesn’t need to be a purebred to enter. With unique categories like “longest tongue” and “best ‘feed me’ look,” there’s sure to be a place for every dog. And the best part is the prizes: Winning dogs will receive a year’s worth of Halo natural dog food!

So, what are you waiting for? Head over to Dog Channel to submit your pup’s photo in the Virtual Dog Show. And if you don’t have a dog to enter, you can still check out all the adorable nominees and vote for your favorites.

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