HALO FEATURED IN “THE TWEET SMELL OF SUCCESS”
February 17th, 2010 by David Yaskulka
Acclaimed authors Brad and Deb Schepp have written quite a bit about the importance of corporate philanthropy and social responsibility. Their new article for the Auctiva business education site, “The Tweet Smell of Success,” features Halo’s success on Twitter, the popular microblogging site.
Explaining that the secret to Twitter success is having a product and company you can truly believe in, the article tells why Halo – “the quality leader in holistic pet care” — has been easy to promote. One reason is “Ellen fans and thousands of other animal lovers flock to Halo’s animal rescue activity on Twitter.”
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Every time we sponsor a Freekibble.com or Freekibblekat.com event to help shelter pets on Twitter, People Pets sends notice to their 1 million + followers. Sometimes
Mimi Ausland, the 13 year old force behind Halo philanthropic partner Freekibble, is featured on the Tonic “goodness” web site. It’s the second feature article on Mimi written by Halo blogger Diane Herbst (who first covered her for People Magazine). We’re honored to be included in the story!
Saying “the natural pet food market has more than doubled” since 2005, the Boston Globe explains that “Americans in tough times may scrimp on themselves, but not on Rover.”
Petfood Industry, the influential trade magazine, features Halo on its February 2010 cover. “Catering to the Conscientious” tells of Halo’s origins in Andi Brown’s kitchen, and the core philosophy that hasn’t changed for over 20 years. Halo CEO Steve Marton (seen on the magazine cover with his good friend Stosch) tells the story in an exclusive interview.

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