Back in 1986, Halo’s philosophy of using all-natural ingredients you can recognize and understand, well, it just seemed fringe in the pet world. Now, in Nutrition Business Journal’s Animal Nutrition Industry Overview, the coverage of Halo and our philosophy is pretty extensive!

The publication talks about Halo part owner Ellen DeGeneres on QVC, where “the comedian even convinced QVC host Caroline Gracie to eat some of the Halo food, which is made with human-grade meat and other ingredients.” Further, it notes that “DeGeneres, who has said publicly that she invested in Halo in 2008 because she believes it is the best-quality pet food on the market, also talks the brand up on her popular show…”

The journal covers “Smart treating” as a major trend with pets, quoting yours truly, “’Just as with humans, we can’t forget that the snacks between meals count, and that if we’re eating empty calories we’re not serving our overall health,’ Yaskulka added. ‘We’re definitely seeing customers start to understand the same concept with pets and how smart treating can fit into overall nutrition programs.’ In May 2009, Halo unveiled its new Liv-A-Little’s Healthsome line of functional dog and cat treats. Halo’s new Antioxidant Liv-A-Little product is made with cranberries, yogurt, pumpkin and green tea, while the Skin and Coat version features Halo’s Dream Coat natural food supplement, which contains essential fatty acids.”

Our own Dr. Spector also addresses pet obesity in the issue, saying, “’Obesity is tied to many conditions, especially in cats and some dogs,’ said Donna Spector, DVM, a veterinary advisor for Halo Purely for Pets. Commercial pet food is one culprit for the added weight, Spector added. ‘Many foods use corn and rice as fillers. It is less expensive, but it has a high glycemic index and turns rapidly into sugar. It is very similar for humans.’ To help address this issue, pet nutrition companies are offering foods made with no corn or rice.”

Click here for complete coverage of Halo in Nutrition Business Journal.

Early this year, Halo teamed up with Bideawee, a New York-based rescue organization, for its biggest loser competition between eight fat cats awaiting adoption. After an initial weigh-in, the cats began their diet on February 2nd eating proper portions of the $32,000 worth of canned Spots Stew that Halo donated for the weight loss challenge, and for Bideawee’s other residents. Dr. Donna Spector, Halo’s vet, supervised the contestants, and she reports on final weigh-ins:

The Bideawee-Halo Feline Weight Loss Challenge has come to an end! The weight loss competition transformed seven flabby felines into sleeker shinier kitties. For these cats, weight loss means they are at less risk for the development of diabetes, arthritis, heart disease and other obesity-related problems.

The Feline Weight Loss Challenge program began February 2 with Domino and Missy in Westhampton; Jack, Dixie, Violet and Suki in Wantagh; and Emily and Minky in Manhattan. (Emily dropped out shortly thereafter because of a medical condition.)

The cats had a one week food transition period prior to the start of the study to insure they were slowly adapted and eating the food well. At the onset of the challenge, the cats were weighed and examined by a Bideawee resident veterinarian. Their ideal weight was determined and Halo’s veterinarian, Dr. Donna Spector, created an individual Halo diet plan for each cat. The cats were fed and monitored closely twice daily. Once each week the cats were examined and re-weighed by the same veterinarian at each facility. The cats all ate the diet well and experienced no digestive or other disturbances.

The Challenge was a success…

· All cats were considered obese at the start of the study. On average they were 28% overweight (20-39%). This is like an extra 42 pounds on a 150 pound woman! Alarming when you think of it that way!!

· Six of the seven cats achieved the projected weight loss of 1 to 2% each week on the Halo feeding program. The remaining cat lost 0.75% each week. Cats shouldn’t lose weight quicker than this due to the possible development of a fatal liver condition, called hepatic lipidosis.

· On average the cats lost 6.1% body weight during the four week competition. The range of weight loss was from 3% up to 9.4% during the four week period.

· We also noted a marked improvement in the skin and haircoat of several of the participant cats. Although unrelated to weight loss, it was an amazing benefit of the Halo feeding program!

For healthy weight loss, it would take an average of 14-28 weeks to get these cats to their goal weights. Just like people, it is best that pets lose weight slowly but surely. We have encouraged the new adoptive owners to continue with calorie restriction and increased exercise in order to maximize the health of their new family members.

Dr. Spector Answers Readers’ Letters: Fat Cats No More

Q: The Manual of Veterinary Dietetics states that a safe weight-loss for a cat is less than 2% of starting body weight per week. I’d hate for pet owners to think that “speed dieting” is healthy for cats, given the risk of hepatic lipidosis. It would be nice if you’d at least address this issue, and remind cat owners that a weight-loss race isn’t safe for a cat unless it’s closely supervised by a veterinarian, and it’s not something they should try at home without consulting a vet. I like Halo’s food, but I think this contest is irresponsible without a few warnings about the risks.

A: Thank you for your question. Please take a look at our February 19 blog post titled “Have a Fat Cat? How to get rid of extra pounds.” In this post, we did recommend only 1-2% of body weight loss each week. We can assure you that this weight loss challenge with Bideawee is being monitored carefully to avoid any chances of hepatic lipidosis.

The results are in and they are impressive (particularly for those of us with fat cats who never lose an ounce). After two weeks of dieting, Jack is once again the biggest loser, with 1.56 pounds — or 9.4 percent — of his original body weight gone; in second is Minky, who has lost 7.6 percent of her body weight (1.13 pounds). All the eight cats have either continued to lose weight or remain the same.

What is the secret for those of us with fat cats?

Most cats should weigh between 9 and 12 pounds, says Dr. Donna Spector, Halo’s veterinary advisor who is conducting the fat cat weight loss challenge at Bideawee. Even if they are starting at 20 to 25 pounds, their ideal weight is likely monumentally lower. There are a few naturally larger and smaller breeds so ask your veterinarian if you need advice on determining your cats ideal weight.

To achieve weight loss to this range, cats need to be given two meals daily and the total calories need to be about 25% less than what a normal, non-obese 9 to 12 pound cat would need to eat to maintain a healthy weight in this range, says Dr. Spector.

Here is a quick guide:

If your cat should weigh 9 or 10 pounds, give her:
Morning: 3.5 ounces of canned chicken Spot’s Stew and 1 tablespoon Spot’s Stew dry Evening: 3.5 ounces of canned chicken Spot’s Stew

If your cat should weigh 12 pounds, give her:
Morning: 3.5 ounces of canned chicken Spot’s Stew and 1 tablespoon Spot’s Stew dry
Evening: 3.5 ounces of canned chicken Spot’s Stew and 1 tablespoon Spot’s Stew dry

If your cat should weigh 15 pounds, give her:
Morning: 3.5 ounces of canned chicken Spot’s Stew and 2 tablespoons Spot’s Stew dry
Evening: 3.5 ounces of canned chicken Spot’s Stew and 1 tablespoon Spot’s Stew dry

The dry foods can be used interchangeably as the calories are similar. Dr. Spector recommends the canned chicken Spot’s Stew because it has the lowest calories of our canned foods and is best for weight loss.

Monitor your cat’s progress with weekly weights. They should lose 1-2% of their original body weight every week. If they are losing slower than this, you will have to restrict calories further. If they are losing quicker than this, you will have to add a few calories back in.

Fat cats face some of the same problems as fat humans: greater risk for diabetes, joint problems, and early death from complications related to obesity.

Halo has teamed up with Bideawee, a New York-based rescue organization, for its biggest loser competition between eight fat cats awaiting adoption.

After an initial weigh-in, the cats began their diet on February 2nd eating small portions of the $32,000 worth of canned Spots Stew that Halo donated for the weight loss challenge as well as for Bideawee’s other residents.

Dr. Donna Spector, Halo’s veterinarian, is supervising the challenge and reports that after the first week, Jack is the biggest loser with a .87 pound loss — or 5.3 percent of his original body weight. Minky also had an impressive loss of .69 pounds, or 4.6 percent body weight.

The contestants include Domino and Missy in Westhampton; Jack, Dixie, Violet, and Suki in Wantagh; and Emily and Minky in Manhattan.

Click here to read more about Halo’s donation.

And more to come on these fat cats’ progress.