We’ve put a whole new twist on the soup wars. We created two un-identified ingredients lists.

Label #1: 
The ingredients of Halo Spot’s Stew. 

Label #2: 
The ingredients of a leading national brand of (human) chicken soup.

Then we took our twisted ingredient challenge to the streets of LA. We showed random soup lovers both lists of ingredients and asked them to pick which they’d want to feed to their family.

Which do you think they chose?

See the Ingredients Challenge video to find out!

Award-winning talk show host Ellen DeGeneres has become an owner of Halo, Purely For Pets®. “If you love your pets, you only want the very best for them, and this food is the highest quality.”

Watch Award-winning talk show host Ellen DeGeneres and Dr. Donna Spector a board-certified veterinary internist who practices in New York City discuss Halo, Purely For Pets®. Dr. Spector has written and lectured extensively on nutrition, diabetes in dogs and cats, gastrointestinal disorders and other animal health issues.