We’re thrilled that our #HALOFEEDITFORWARD campaign, created by SapientNitro, is a finalist for the Best Social Responsibility Campaign 2015 in the MITX Awards from the Massachusetts Innovation & Technology Exchange.
The MITX Awards are known as “the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation.” There are six other worthy nominees in our category, including JetBlue, MassMutual, Straight Talk Wireless, Google, Raytheon, and Citizens Bank. We’re genuinely honored to be nominated in such company.
Sometimes called the “Oscars for all things digital” the MIXT Awards celebrate innovative tech, creative, and digital marketing work. We love that the campaign has touched so many hearts and helped feed so many pets.
We’re grateful to the whole team at SapientNitro, especially their Creative Director, Jennifer Putnam, for creating the campaign for us. Although we can’t wait to see who takes home the award on May 14, in many ways we feel like we’ve already won.
Because of the Halo family, and our partners at Freekibble.com and GreaterGood.org, we’re able to donate more than 1.5 million meals a year to pets in need. Whether celebrities or friends down the road, together we’re able to make a difference. That’s a huge win for pets.