This post comes to us from Alana Taylor, a social media marketing consultant for Halo. She is currently living in the East Village and double-majoring in Journalism and History at New York University. She also writes for Mashable.com and PBS.org. Alana will post here on occasion to teach us all how to use social media to help pets!
Our first blog post on using social media highlighted Facebook groups and fan pages as well as ways to use blogs. This time around, I’m going to give you a heads up on Twitter, DIY (do it yourself) social networks and social bookmarking — all ways you can spread the word about holistic pet care!
Create Your Own Social Network
If you are more of a leader and organizer than a participant, then do your part by creating your own social network where other like-minded pet owners can join and start discussions.
Ever heard of the site Ning.com? The popular and fast-growing DIY social network site is easy to navigate and set up. Anyone can do it. All you need is a positive attitude, a niche interest, and a reason for people to join. Before you know it, you’ll be running your own social network!
Some examples that are popular are Pet Lover’s Paradise, The Million Pet Network, and Kitty Happy.
Talk on Twitter!
If you don’t have a Twitter account yet, then you’re certainly out of the loop when it comes to virality and word-of-mouth marketing online! Twitter is a micro-blogging site that acts as a never-ending chatroom where people hold conversations, share links, and follow interesting people or brands.
Twitter has proven to be one of the most effective ways of sharing information with people online having news spread fast. Really fast. Once you get your account started, you can begin by following pet-lovers, pet companies (like @HaloPets!), and other interesting people in the community.
Some pet-loving Twitter users I like include:
@HelpAnimals
@AboutExoticPets
@WeAreTheCure
@Paw_Naturaw
@AlleyCatAllies
@PetHabitats
@HealthyPet
@ASPCA
@Kat5Rescue
@Action4Animals
@Liberty4Animals
@EcoPup
@SSPets
@AnimalActivism
@WoofWellness
@BFNetwork
@DogQuality
@PetReLocation
@Bideawee
@HolisticHealing
Begin by listening to what they have to say, and then be useful by contributing to the conversation, re-tweeting their messages and links, and getting people to follow you back. One tweet, much like the wings of a single butterfly, can create a great wind that can make a difference.
Subscribe and Share
Lastly, one of the most simple but extremely effective ways of helping to spread the word online is by subscribing to RSS feeds and e-mail newsletters of important pet sites, companies or organizations so that: a) You can stay aware, and b) You can forward the information to your friends, family and online network.
Even something as simple as sharing a blog post from your Google Reader feed or sharing it on a site like FriendFeed can make a difference. Start to build up your credibility as a person who is up-to-date with the latest news by consistently sharing important links and people will slowly start turning to you as their source. That’s how you become important on the web, by filtering information for people and sharing only the most important things.
So, there you have it! These tips should be a starting point for you to get the ball rolling and be more active online.
Have tips of your own? Success stories? Share them in the comments! (Don’t forget to use the social bookmarking tools below to share this post and your other favorite posts with friends!)
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